Executive Wine Education
What They Should Have Taught You in Business School
A concise introduction to the regions, grapes, styles, food-pairing principles, iconic wines and etiquette essentials that make wine easier to navigate.
The essentials, deliberately distilled.
The book was designed as a practical course in wine fluency rather than an encyclopedia. Its companion videos and online lessons extend the material with visual explanations and regional context.
What readers say
“How many books about wine do you have to read to select the right one, talk about wine like a connaisseur and invest a minimum of time (and money) to come to grips with the red and white? One - this one to be precise. It's compressed know-how, easy to read and straight to the point without wine-esoteric fillers. Well structured, easy to navigate, a reference book for the busy executive who has plenty of other things on his/her plate (besides the dinner).”
“Wine is a world unto itself and its easy to get caught up in the minutiae & haughtyness. This book is an excellent primer ... consider it an executive summary for people who need to be able to converse in wine but honestly don't need to be able to explain the difference between Oakville and Rutherford cabs...”
“This book is useful, but not only for executives. It's useful for anyone interested in an overview of wine. The book is concise and easy to understand, but the best part if that each chapter refers you to free videos on their website. If you use the book and the videos together it's like having a full-blown class on wine. Very informative”
“This is a great resource for me and, I believe, for anyone who needs a to-the-point, structured and easy-to-understand guide to wine education. This body of knowledge is an essential must-have for people in client-servicing/facing roles like myself. ... I would also encourage readers to watch Sean's presentations on the related website...”
“I enjoyed this book. I'm currently studying to become a CWS and have a degree in marketing and I found the book to be concise and educational. I really liked the online links in my e-reader that allowed me to watch the video accompanying each chapter.”
“I bought this book to learn more about wine, since I am a novice. Even though it is aimed at executives in order for them to be educated about the wines and know how and what to order when entertaining clients, I found that it really gave me a good idea about the different kinds of wines and what I may like to try. Good book, worth the read!”
“I have an interview coming up to manage a restaurant that is well known for its wine varieties. I thought it was best to 're teach myself. I love being able to jump from text to web video via the links but wish the book had more visuals I.e maps, bottle labels. Overall a great tutorial of wine.”
“This book targets all persons dealing with clients or prospects during social events or diners. Therefore, this book is compact, easy to read and equips the reader with the necessary knowledge to feel confident when talking or chosing wine. It helps to lift the level of understanding, stimulate curiosity and will to develop this knowledge further. Simply gives another twist to wine appreciation.”
“Great quick review and education on Wines. Short and sweet, just the way I like it.”